British Columbia’s alcohol producers are teaming up and calling on British Columbians to enjoy the fruits of their labour. “We have always been working together but this is really focused and time to buy is a concentrated effort,” said Miles Prodan, B.C.
Wine Institute president and CEO. “It’s aimed at consumers so that when they are buying something and they want to makes sure it’s from B.C.” BC Liquor Store Sales have gone up 40 per cent for the month as British Columbians reach for a little liquid courage during the COVID-19 pandemic and Time To Buy British Columbia has been created to drive some of those sales to small and medium B.C.-based businesses. [ Sign up for our Health IQ newsletter for the latest coronavirus updates ] “Each one