COVID-19 across categories."Though relatively nascent at 1-2 per cent, the online gold market in India is witnessing an enormous push from both digital players who see this as an opportunity and large jewellers who see this as a necessary supplement to their brick and mortar model," WGC Managing Director, India, Somasundaram PR said.He further said, gold jewellery retailers need to improve the end-to-end jewellery purchase experience and establish the 'loyalty loop' with consumers.The online gold market in India accounts for just 1-2 per cent of overall gold sales in terms of value and during the third quarter calendar year 2019, only 17 per cent of urban gold jewellery purchases and 3 per cent of rural gold jewellery purchases were made.