The rise of techThe 2009 elections saw the use of SMS and outbound voice calls in a big way. But for the most part, politics was still in the offline domain—dominated by big rallies, traditional media and boisterous physical world campaigning.By 2014, social media adoption had grown.
Facebook became an important part of campaigns. Data started playing a role—with an identification of which seats, booths and voters had to be targeted for favourable outcomes. (Disclosure: I was an actor in this election via media platforms like NitiCentral.)The 2019 elections moved up a notch in the digital engagement ladder with the widespread use of WhatsApp, Twitter and Facebook.