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Covid impact: Brands launch immunity boosting ad campaigns to woo consumers

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NEW DELHI : As consumers become over conscious about eating right and building immunity to fight novel Coronavirus, a clutch of brands such as Dabur, Hamdard, Mother Daily and Amul among others have been promoting wellness products through their ads.Following the self-care guidelines and recommendations issued by the Ministry of AYUSH as preventive health measures for boosting immunity, ads of tulsi drops, fortified haldi milk, Chyawanprash and various immunity boosting energy drinks dominate television and digital platforms."As long as a brand is trusted consumers will buy its new variants which promise immunity building.

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