NEW DELHI: Around half of Indian consumers will increase their spending on e-commerce going ahead, even for traditionally offline categories, said a report by Facebook India and Boston Consulting Group (BCG).
The report -- Turn the Tide -- focuses on how covid-19 has changed consumer behavior and outlines the opportunity for businesses to build for the new consumer journey in times of pandemic and beyond.
Amid the pandemic, India has seen a 1.3-1.7 times increase in number of online shoppers for essentials, the surge in preference for online channel is sharper in India than in many other countries like China, Brazil, Indonesia, Thailand and the Philippines.
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