₹400 per month but we’re still looking at a normal trajectory of subscriber growth," a Tata Sky spokesperson said adding that two broad things have happened over the past three months.
One, people who already owned a set-top box started becoming active again and the process of taking new connections has kickstarted, especially over the last month.
In fact, the DTH platform witnessed an increase in recharges, nearly a billion, in the first month of lockdown though that slowed down a bit later as daily wagers felt the crunch.
But the service soon discovered a targeted way to optimize on this segment as well, cancelling channels or subscription packs for about seven million subscribers to retain them on the service as the covid-19 pandemic.