These are observations from a dive into the online activity related to the covid vaccine in India, as measured by data from Google Trends and Twitter.
The arc of the virus is moving from disease to protection. This is showing up in online activity and conversations—an illustrative case of our times, where the news cycle and online activity feed each other to shape narratives.Since October, the generic topic ‘covid-19 vaccine’ has generated far more online search interest among Indian users than any specific vaccine candidate, shows Google Trends data.