Death threats. Racist abuse. Sexist slurs. And social media accounts allowed to stay active even after hurling bile. English football has reached breaking point with players, coaches, referees and officials aghast at the ongoing proliferation of hate aimed at them on Instagram and Twitter.
A week that began with the Premier League's most-high profile referee reporting threats of physical harm to police then saw more Black players targeted by racist users, and a pledge by Instagram to clamp down on hate undercut by leniency shown toward abusers.
It's why English football leaders have taken their concerns to the top of the social media giants, uniting for an unprecedented joint letter to Facebook CEO Mark Zuckerberg and Twitter counterpart