NEW DELHI : India’s top packaged consumer goods makers are imbibing lessons learnt from the covid pandemic to try and make their businesses more efficient.
Executives at top FMCG companies said the disruption caused by the pandemic has prompted them to look at redundancies in operations and reduce the time taken to roll out new products and reach markets.FMCG firms in India rely on extensive market research and a massive network of distributors and small shops to ensure products reach shoppers, but the lockdown upended their links to the markets.However, with a surge in demand for packaged foods and personal hygiene products, companies have set up teams, created links with hyperlocal delivery partners, and helped get their products to.