Global indigenous fashion show at Wanuskewin “I’ve been doing music for about seven years, touring all over Canada and the United States,” Coyote said. “With that experience, I’ve been to multiple stores nationwide and I never saw Indigenous clothing brands represented in these major retail stores.”From that moment, Bimaadiziwin Collective was born.The name Bimaadiziwin means “Life” in Ojibwe, a nod to Coyote’s roots, which come from the Matachewan First Nation in northern Ontario.But Coyote isn’t just using this start-up as a profit-only venture.
He has far greater plans for his new company. National Indigenous Peoples Day in Saskatoon on June 21 “(I want to) take a portion of these proceeds that we make and put it back into.