Ford Motor Co.’s redesign of its biggest moneymaker, the F-150 pickup, is more geared toward overhauling its interior than a radical reworking of its sheet metal, adding creature comforts like hands-free driving technology and reclining sleeper seats.Sleep, it turns out, is in high demand from truck buyers who snapped up nearly 900,000 F-Series models last year, generating about $42 billion in revenue for the automaker.
Ford conducted hundreds of hours of anthropological research on its owners only to discover what they really want is seating more akin to a first-class airline cabin than a no-frills shuttle bus.“Whether it’s just a quick power nap when they’re on the job site or when they’re going camping with their family, we’re finding.