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Ford overhauls its F-150 truck with first-class airline cabin-like features

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Ford Motor Co.’s redesign of its biggest moneymaker, the F-150 pickup, is more geared toward overhauling its interior than a radical reworking of its sheet metal, adding creature comforts like hands-free driving technology and reclining sleeper seats.Sleep, it turns out, is in high demand from truck buyers who snapped up nearly 900,000 F-Series models last year, generating about $42 billion in revenue for the automaker.

Ford conducted hundreds of hours of anthropological research on its owners only to discover what they really want is seating more akin to a first-class airline cabin than a no-frills shuttle bus.“Whether it’s just a quick power nap when they’re on the job site or when they’re going camping with their family, we’re finding.

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