BEN Shephard was slammed by Charlotte Hawkins and viewers alike as he broke social distancing to get her to smell Marmite deodorant.
The Good Morning Britain presenter joked with his co-presenter about Lynx's new body spray and wash with yeast extract spread Marmite.
Ben sprayed a hearty amount of the new deodorant on himself, before grimacing to the camera. However, the sports presenter seemingly forgot about social distancing guidelines as he stormed over to co-host Charlotte to get her to smell it on him.
She told him to stop, saying: "You can't come too close, social distancing remember!" But he was also slammed by viewers, who thought the lapse in judgement was irresponsible.