NEW DELHI: To fight the stigma being attached to survivors of covid-19 and bust myths about the disease, the government has launched 'Break the stigma' campaign featuring actor Amitabh Bachchan.
The film features Bachchan assuring people that recovered patients or "corona survivors" are not threats or virus carriers and their spirits must be applauded for fighting the dreaded disease.
Made by advertising agency Ogilvy India, the minute-long film features Bachchan dressed in his signature bandgala, saying that covid-19 impacts a person both physically and mentally, especially when survivors are ostracized on no fault of theirs.