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Home delivery of alcohol could nix social stigma
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Alcohol should be sold like any other FMCG item; it can still be regulated, says an expert Sraboni Bhaduri has perhaps seen enough consumer group discussions in her working life as an expert on consumer behaviour with various companies and, now, as an independent consultant, to call out the deep-seated hypocrisy of Indians as far as liquor is concerned.
People have confessed to drinking out of steel tumblers at home to avoid being seen enjoying a drink either by their children or their parents, she said. “In consumer groups, they have mentioned hiding their bottles deep inside cupboards, out of sight," she said.
She finds the whole narrative in India around drinking bizarre considering that it is among the world’s largest consumers of
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