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Opinion | A public campaign could tackle the ills of social media

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Responsible behaviour online could be inculcated by generating awareness across India Most of us, at some point of time, have experienced the perils of unbridled online content.

It’s a problem with almost every widely-used medium of communication—the internet, television and social media. Even if we dislike the chatter we witness, we cannot curb people’s freedom of speech.

Inflammatory messages and misinformation plague popular platforms, including Twitter, Facebook and WhatsApp, globally. This has had serious consequences, including defamation, persecution, and even mob lynching.

But never have we considered banning these platforms. Why? Because it is people who are responsible for creating and sharing content; the platform is merely the

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