We had to reinvent our approach. We adopted different strategies to service our retailers... Tele-calling was a very big part of what we did, says Nadia Chauhan, Joint MD & chief marketing officer, Parle Agro NEW DELHI : For India’s top beverage makers, the sweltering summer accounts for a chunk of sales marked by the launch of new campaigns and products.
As the country went into a strict lockdown to contain the spread of the novel coronavirus on 25 March, bringing to halt the movement of people, travel and eating out, beverage companies saw demand shrink overnight.
Parle Agro, which sells Frooti and Appy Fizz brand of beverages, says the closure of retail stores, airlines and eateries broke its links with several trade channels.