NEW DELHI: India shipped 4.2 million wearable devices, including wristbands, watches and earwears, in the March quarter, up 80.6% year-on-year (YoY), International Data Corporation’s (IDC) said in its latest report today.
With 3 million unit shipments in January-March alone, earwear was the fastest growing segment with a 289.2% YoY growth. Truly Wireless Stereo (TWS) accounted for 23.1% to the overall earwear category.
TWS alone grew at 300.7% YoY. TWS includes wireless earplugs with two separate units that work together and use Bluetooth to connect to smartphones.
Homegrown audio company boAt Lifestyle was the market leader in the earwear category with 23.9% share. Samsung with a combined market share of Samsung and its sub brands