New Delhi: Over the past few months, the wearables market in India has seen the balance shift in favour of Indian companies.
Delhi-based BoAt Lifestyle became the number one brand in earbuds (TWS) in September while Gurugram-based Noise was the leading smartwatch brand in both June and September quarter.Founded in 2018 by two brothers Gaurav Khatri and Amit Khatri, Noise currently has over 19 products in smart wearable and audio categories.Demand for products in both has been strong during the year, more so after the pandemic.
The pandemic also created more awareness about health and fitness.Noise saw a 100% year-on-year (YoY) growth and double digit month-on-month (MoM) since the pandemic began.