How companies and organizations respond to the coronavirus pandemic will have a lasting effect -- not only on their businesses but also on how the public perceives them.In an April survey of 1,000 American adults conducted by PR firm Porter Novelli, 75% of respondents said they'll remember which companies provided support during the pandemic, and 73% said they'll remember those that made "bad decisions" that hurt employees or customers."People are not just relaying support to companies that are doing good right now," says Porter Novelli executive vp reputation practice Sean Smith, who helped lead crisis management for the Barack Obama administration. "They're going to remember the ones that aren't -- and that's not something we have.