While Rastafarians continue to promote self-care, good health and spiritual togetherness, they have historically been targeted by political forces due to their beliefs.
Jesse Royal, a reggae artist from Jamaica's St. James parish, aims to bring those stereotypes to light in his new video for "Natty Pablo."Premiering on Billboard below, the 300K-directed video finds the artist moving product on a truck before he and his crew get stopped by the police.
But instead of finding drugs as they predicted, the officers are met with a surprise that reflects their contradictory mind-set."Ain't nothing like di Narcos, tell mi where we cyan go with this contraband inna we cargo/ Call him Natty Pablo," Royal spits on the chorus atop a steady, pounding.