In the early days of the COVID-19 pandemic, the UK government relied heavily on digital channels to provide public information.
This disproportionately excluded older people – one of the groups with least access to (or experience of) using the internet, and one of those hardest hit by COVID-19.
Feedback from older people revealed high levels of confusion and fear around the virus, with many feeling overlooked or forgotten.
According to an NHS Digital report, around half of the approximately 11.5 million people in the UK that lack digital skills are aged over 65 years.