NEW DELHI: Lay's, the potato chips brand owned by PepsiCo India, launched a campaign to honour its supply chain workforce working amid the coronavirus pandemic and ongoing lockdown.
Titled #Heartwork, the television campaign is a heartfelt and emotional ode to every worker in the brand’s supply chain who contributes relentlessly against all odds to ensure Lay’s reaches customers across the country.
Workers from all levels of Lay's supply chain, including farmers, factory staff, truck drivers, distributors, sales force, retailers, and delivery executives are shown in the film.
Through this film, the brand extends its sincere appreciation and gratitude to them on behalf of the company and every consumer who enjoys Lay's.