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Can TikTok bite into YouTube, Instagram's ad revenue pie?
NEW DELHI: Short video platform, TikTok, which was recently embroiled in a debate with YouTube over which is superior in terms of video content, is gradually attracting advertising money from brands, experts said. With a unique feature of high user generated content (UGC) churned out in big volumes in form of challenges and DIY (do-it-yourself) content, TikTok is getting fast moving consumer goods (FMCG), smartphones and consumer durables categories that leverage platform engagement, shareability and small town reach.