NEW DELHI : Stuck at home, Indians used less of hair gels, and colour cosmetics, instead buying shampoos, facial cleansers, and products they need to replicate salon-like experiences at home.
Companies are engaging with shoppers by putting out digital content that will help Indians to colour their hair and carry out their monthly beauty rituals at home, especially in places where salons remain out of bounds.
L'Oreal India said it is engaging with users online to help them colour hair at home. In an interview with Mint, Kavita Angre, chief of consumer and marketing insights L'Oreal India said that products such as face-masks (like sheet masks), and moisturizers will see an uptick as consumers turn to introducing beauty routines at home, and