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Lockdown: Bollywood stars engage with audiences in absence of films, brand deals

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NEW DELHI: Bollywood stars have taken to a range of unique pursuits to keep audiences engaged, knowing they can’t bank on films or regular endorsement deals to stay in public eye during the lockdown.

The most enthusiastic of them all seems to be actor Salman Khan who has come out with three songs within two months on his newly launched YouTube channel Being Salman Khan.

The first, Pyar Karona, a coronavirus-themed track, spoke of hope and solidarity in these tough times. Khan followed it up with Tere Bina, a romantic song shot with Jacqueline Fernandez at his own Panvel farm where the two are staying during lockdown, and Bhai Bhai, that the actor dropped on Eid, batting for Hindu-Muslim brotherhood.

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