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London, Ont.’s Reimagine Co. dreams bigger after overwhelming support for grocery store

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globalnews.ca

zero-waste store in London, Ont., was hoping to raise $50,000 in 30 days for what would be the city’s first zero-waste grocery store — they did it in nine.Now, the owners have announced a stretch goal of $75,000 that would allow them to add some luxury items like a juicer, a nut grinder, a plant-based milkshake machine, juice and milk dispensers, and more.

London’s first zero-waste grocery store could open by year’s end: Reimagine Co. The crowdfunding campaign itself is unique, as the company is providing store credit for all donations through a platform for social enterprises called Chuffed.

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