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Millennial buyers help global art market survive the covid pandemic

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Also read | India’s hunt for the new Vision 2020Christie’s Chief Executive Guillaume Cerutti said the crisis “came as a shock and a catalyst," compelling the clubby, air-kiss art world to double down on digital-first strategies.

Christie’s expanded customizable features like augmented reality to its site so potential bidders could see how art would look hanging in their homes.

As a result, online sales that lacked a livestream element and operated more like eBay amounted to between 8% and 10% of overall revenue, up from 2% the year before, Mr.

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