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18.10 - 23:51
MLMs and COVID-19: Inside the ‘almost predatory’ business model that thrives during tough times
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Why direct sales appeals to so many moms The business opportunity she pursued was with a multi-level marketing company, also known as an MLM.
She paid to buy products to sell. She paid for marketing materials. But the sales just didn’t come. By the time the dust settled, Lange was about US$5,000 in debt.And she wasn’t alone.
Industry data shows participation in direct selling — the umbrella term for the sales industry that includes MLMs — grew by 20 per cent in 2020 as the COVID-19 pandemic hit.“I saw a lot of recruitment posts, ‘because it’s COVID, people are working from home,’ they’re like, ‘now’s the perfect time to join in because we’re going to have this boom,’” Lange said.“They told me when I signed up, ‘you can just sell the.
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