New Brunswick family of potato farmers launch vodka made from spuds “We really sold half of our volume of our sales year over year came from our storefront from designated tourists,” he said.Their storefront and agri-tourism destination was the meat and potatoes of their business and is located on the main route between New Brunswick and Prince Edward Island.“The numbers are somewhere between one million and 1.5 million designated tourists actually travel by our driveway every season heading to Prince Edward Island,” said Strang.[ Sign up for our Health IQ newsletter for the latest coronavirus updates ]But when borders were closed and tourism traffic shut down due to travel restrictions, he said their premium vodka sales took a big.