NASCAR revealed Wednesday that London-based sports betting service IMG Arena has licensed assets to create a virtual sports-betting game that replicates iconic race tracks, including the Daytona International Speedway and Talladega Superspeedway.
Developer Leap Gaming will create the product, which will add to IMG Arena's growing portfolio, which has football, speedway racing, tennis, cycling, horse racing and greyhound racing.
Each virtual offering is designed to replicate the action of the popular sport with 3D motion technology. The announcement comes amid a new partnership between the two companies in which IMG Arena will offer NASCAR streaming rights to international sports-betting operators, providing them the ability to live-stream.