MUMBAI : India’s non-bank financiers are placing their faith in rural demand and expect quicker recovery in these areas even as the coronavirus continues to affect demand in the urban centres.
Consumer durables lender Bajaj Finance believes that the rural areas will be the fastest to bounce back. The lender has more presence in rural India as compared to urban parts of the country.
The confidence emerges from the larger number of green zones -- areas least affected by coronavirus -- in rural locations. Of the 2,392 points of presence for Bajaj Finance, 1,357 points or 57% are in rural centres from which 345 rural points are in green zones.