India Australia New Zealand 2020 India Australia New Zealand

News publishers are the biggest spenders of programmatic video ads: InMobi

Reading now: 389
www.livemint.com

BENGALURU: News publishers are the biggest spenders of programmatic video ads in India during the March quarter, followed by other categories such as online shopping, business, entertainment, and finance, according to a report by advertising technology (adtech) platform InMobi.

The report “State of programmatic video advertising in APAPC" said in India, shopping category’s ad spends increased by 28% year-on-year, while music and audio, health and fitness, and education-related ad spends grew by 500% year-on-year in Q1 2020.

Apart from India, news publishers are also on the list of the top three spenders of programmatic ads in Q1 across regions including South East Asia, Australia, and New Zealand.

Read more on livemint.com
The website covid-19.rehab is an aggregator of news from open sources. The source is indicated at the beginning and at the end of the announcement. You can send a complaint on the news if you find it unreliable.

Related News

DMCA