BENGALURU: News publishers are the biggest spenders of programmatic video ads in India during the March quarter, followed by other categories such as online shopping, business, entertainment, and finance, according to a report by advertising technology (adtech) platform InMobi.
The report “State of programmatic video advertising in APAPC" said in India, shopping category’s ad spends increased by 28% year-on-year, while music and audio, health and fitness, and education-related ad spends grew by 500% year-on-year in Q1 2020.
Apart from India, news publishers are also on the list of the top three spenders of programmatic ads in Q1 across regions including South East Asia, Australia, and New Zealand.