What’s all the fuss about niacinamide? Niacinamide has been around for ages – years. But suddenly, hot on the heels of vitamin C, it is the new buzzy ingredient.
To be honest, this can sometimes put me off. Skincare shouldn’t be about throwing the latest ingredient on to your face. Healthy skin isn’t a trend.
It’s a long-term, sustainable goal, and while it’s often beneficial to tweak, upgrade and substitute, there’s a risk with today’s approach of confusing and overwhelming skin.
So given that it has been described as an all-round wonder ingredient, it’s probably a good idea to establish what the heck niacinamide is.