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On marketing mindfully during Covid-19
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As brands and businesses try to remain relevant, it’s important to remember that we are in the midst of a pandemic Some weeks ago, during the lockdown, a colleague forwarded a press note from a salon chain owned by a consumer goods brand.
The subject line read: “Calling all Husbands! It’s time for a quarantine task! Learn the art of salon-style pedicure and pamper your lady love." As ridiculous as this sounded, I opened the email to read that the brand was organizing a Facebook Live session to give a “step-by-step lesson" on pedicures because “After all, your wife deserves a little break from her household stress!" Another mail, this time from a luxury wellness resort property, spoke of organizing an “Isolation Getaway for Longevity" for
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COVID-19
United States
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Cases: 46 252 513
Deaths: 750 423
Recovered: 0
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India
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Cases: 34 321 025
Deaths: 459 652
Recovered: 0
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Brazil
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Cases: 21 835 785
Deaths: 608 235
Recovered: 0
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United Kingdom
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Cases: 9 215 683
Deaths: 141 607
Recovered: 0
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Russia
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Cases: 8 494 589
Deaths: 237 619
Recovered: 0
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