Tjori has introduced new products and is offering huge discounts to ensure the brand remains operational through the covid-19 crisis As a fashion and lifestyle e-commerce player, Tjori has been hit hard by the lockdown More than 70% of our revenue comes from apparel, says Mansi Gupta, co-founder and CEO, Tjori. “When the lockdown was announced, we had to close all operations.
We needed to stay relevant in the market and decided that we needed to start manufacturing items which were needed in such times." While Tjori had some soaps and bodywash in their product range, they launched disinfectant soaps, handwash and sanitizers and started supplying to B2B clients.