While confining a billion people indoors, how do you let them continue consuming products that are necessary for their safety, subsistence and sustainment?
By turning to ecommerce. India faces a crisis unparalleled in its history. Triggered by the threat of COVID-19, a population of 1.3 billion is now in a mandated 21-day nationwide confinement.
Such confinement – unprecedented at such scale in human history - may win us the health battle against the virus which is correctly our first priority, but will almost certainly cause tremendous collateral damage in terms of economic impact.
Normalization is unlikely to be restored for a long time, as the extent of flattening of the COVID-19 curve remains an unknown while its importance is not in