American consumers have been stocking their pantries and freezers amid the coronavirus crisis, and it seems one beverage is getting a much-needed boost in sales: orange juice.
According to marketing and research firm Nielsen, U.S. retail sales of OJ jumped about 38% in March. That's compared to the same period last year.
The Florida Department of Citrus reported a spike in demand for 100% orange juice in particular. Orange juice is a go-to for many people who are afraid of getting sick.
That could be because people see OJ as a way to load up on Vitamin C and boost their immunity. Previously, orange juice sales had been declining steadily.