partisanship and ideology serve as a lens through which Americans view much of the world around them. But it has significant implications for campaigns and communication strategies designed to increase vaccine uptake in the U.S.
in the months ahead.The way in which the public views the world and comes to judgment on issues and policies can be substantially different than the ways used by scientists and medical professionals.
Although scientific experts have underlying worldviews, assumptions and paradigms, they have been trained to follow objective processes for evaluating evidence and arriving at and revising conclusions under the aegis of the scientific method, involving theory, hypotheses, data and constant revision.
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