NEW DELHI: The coronavirus scare has put an end to all live events and gatherings, spelling doom for music artistes especially Bollywood playback singers and composers who depend on concerts and live shows for not just a major chunk of their earnings but also for brand building.
The brigade is led by artistes such as AR Rahman, Arijit Singh and Badshah with the busiest names doing about eight shows a month and 40-50 a year and making anything between ₹60 lakh and ₹1 crore per show. “It is very important for playback singers to establish a one-on-one connection with audiences through live shows and it is definitely something I’m missing a lot," said singer Javed Ali known for songs such as Jab Tak Hai Jaan, Tum Tak and Aira Gaira.
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