The platforms offer a range of content from entertainment to meditation as a means to drive engagement NEW DELHI : With people home all day due to the pandemic, audio streaming platforms are seeing an opportunity for podcasts to draw more listeners.
Commutes have come to a standstill during the lockdown, and with it audio streaming platforms have seen a 32% drop in consumption, according to a recent report by Broadcast Audience Research Council India (BARC) and data measurement firm Nielsen.
The platforms are now banking on podcasts, which offer a range of content, from entertainment and motivational messaging to meditation and politics, as a means to drive engagement. “Podcast listening creates a bubble of privacy as it is a very personal