NEW DELHI : Share of private labels across modern trade format stores between December-February to July 2020 rose from 3.5% to 5% as unavailability of top brands during India's peak lockdown and consumer pivot to affordable brands helped them gain share in modern trade stores, market researcher Nielsen said.This was visible across categories of fast-moving consumer goods, largely foods, such as packaged flour, liquid toilet soaps, frozen foods, non-refined oils, branded honey—all of which gained share over the last six to seven months.
Depending on the retail format, private labels are a key for most large retailers as they help with better margins and variety.