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Proenza designers reflect on getting off the 'hamster wheel'

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NEW YORK – As New York was grinding to a halt in the spring, Lazaro Hernandez and Jack McCollough, the designers behind Proenza Schouler, were a world away, trekking in Patagonia.

They came back to a changed city.“Those first couple of weeks were obviously spent just figuring out how to keep the company afloat,” says Hernandez.

Then the duo realized they had to start drawing their next collection. They sat in their studio in Massachusetts “with a blank sheet of paper, a pencil, blank walls, and we’re like, ‘All right, here we go … what are we gonna draw?’ We had NO idea.”What eventually emerged was a collection, just released, that dispensed with much of the spectacle and structure of a fashion show — because for once, there wasn’t going to.

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