LOS ANGELES - The iconic style of Ritz Crackers apparently isn’t just for looks, it’s also for function. The brand -- owned by Mondelez International -- recently posted a video on TikTok giving a brief explanation for the scalloped edges on its classic snack.
The clip begins by showing off a cracker with the caption: "What people think the edges on RITZ Crackers are for."Then words and phrases including "wow," "so pretty," "aesthetic," and "beautiful scallops" pop up on the screen over the video. .