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Samsonite focuses on backpacks, handbags, business cases to ride out covid

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Samsonite International SA said it’s speeding up its shift toward the emerging non-travel segment as the coronavirus pandemic devastates the global luggage business.With expectations that travel won’t return to normal levels for more than a year, the world’s top luggage maker is relying on backpacks, business cases and women’s bags to cushion the blow.

The segment now makes up close to half of the company’s sales, up from 40% a year ago.Also read: Why farm politics doesn't win elections in India“What has Covid done?

It has accelerated our portion of ‘Beyond Travel,’" Paul Melkebeke, the company’s newly appointed president for APAC & Middle East, said in an interview Monday.

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