MUMBAI: Sharekhan, a wholly-ownesubsidiary of BNP Paribas, will launch a discount brokerage platform. It, however, refused to divulge details and said that Project Leapp is the first step towards launching the discount brokering category through a new subsidiary company.
The platform will likely launched in the second quarter of the fiscal after the finish of the beta testing process. Sharekhan operates a retail brokerage firm with 20 lakhs clients across 541 cities. "Our approach is to have separate companies and brands for discount broking versus full service as we believe that given India’s low penetration in equity markets there is a lot of relevance for both sub-categories to grow, Our ambition is to be amongst the top three discount