The global drive to reimagine capitalismThe survey covered 566 micro and small enterprises with annual turnover less then ₹25 crore.
Of these, 45% were micro enterprises, with revenue less than ₹5 crore and rest were small enterprises with ₹5-25 crore in income.Conducted in November, the survey aimed to gauge changes in the level of usage of digital channels including that of online aggregators, social media platforms, and owned websites.As per the survey, about 60% of the respondents adopting digital selling said it helped them weather the pandemic-induced stress, while the rest said it boosted sales.Bhushan Parekh, director, Crisil, believes that increasing digitalisation enlarges the footprint of MSEs, helping them tap newer markets and.