₹12 lakh for a 10-second slot. It is currently offering bundled (television and Disney+ Hotstar) deals along with individual TV/digital slots as well.
The network claimed it has already signed 12 sponsors and 80 advertisers, but did not disclose names.Apart from familiar categories such as consumer durables, e-commerce, digital payment firms and food delivery apps, the network has also seen interest from new advertisers from categories such as two-wheeler firms, online education and mobile gaming platforms.
It is yet to announce these associations.Star has also extended its pre-match shows from 60 to 90 minutes, allowing brands to buy ad slots for them as live match inventory is finite and more expensive.The network is working on ways to.
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