The increasing awareness of digital supplementary education popularized edtech. Higher adoption due to growing internet penetration led to rising income levels for edtech players, which in turn enabled higher affordability of their offerings, deepening their penetration levels.Through the early expansion, local edtech players have largely maintained their USP of offering high-quality education; a few emerging Indian edtech players are world-class in terms of their product design, comparable to leading global players like Yuanfudao, TAL and GSX Techedu.The pandemic has created a seminal moment in the evolution of edtech in India.