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Lockdown easing: E-tailers see demand rise, even in non-traditional categories
BENGALURU: As the Indian economy sees more of unlocking, large e-commerce firms are witnessing a revival in demand across categories. While demand for work from home (WFH) products, consumer electronics, and personal care may reflect the new normal in current times, a spike in sales of immunity boosters, musical instruments, hobby items and gourmet food products, and the likes, have taken some of them by surprise.