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Lockdown easing: E-tailers see demand rise, even in non-traditional categories

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BENGALURU: As the Indian economy sees more of unlocking, large e-commerce firms are witnessing a revival in demand across categories.

While demand for work from home (WFH) products, consumer electronics, and personal care may reflect the new normal in current times, a spike in sales of immunity boosters, musical instruments, hobby items and gourmet food products, and the likes, have taken some of them by surprise.

Amazon India has seen sales growth in several categories, from WFH essentials to toys and a significant surge in demand and sales of dishwashers and vaccum cleaners.

UrbanBotanics, which sells beauty and personal care products, along with dumbbells, musical instruments and office chairs to be used at home, has witnessed huge

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